Maynards Swedish Fish
Facebook pack give away and game.
Swedish Fish were making their debut in Canada at a smaller single serving pack size. What better way to get people jazzed on Swedish Fish than to give out free packs and coupons on Facebook? The game was simple catch the Swedish Fish by clicking on them in each scene. Miss and you were docked points. Grab them all in the allotted time and post a score on the leaderboard. Weekly top scorers would get prize packs. We gave out loads of free samples and got the already excited Maynards community engaged with the game for 7+ minutes per user session.

Associate Creative Director : me Drew Matthews
Art Direction : Jonathan Armstrong, Rachel Ma
Background Illustrations : various
Client : Maynards Canada
Agency : RocketXL
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